Likarda, LLC is committed to protecting your privacy and providing you with a positive experience while using our websites, products, or services.
2. Collection of Personal Information
“Personal information” is any information that can be used to identify an individual, and may include things such as your name, physical address, email address, phone number, login information, marketing preferences, company affiliation, or geographic location. Likarda may collect personal information that is necessary for legitimate business purposes, which will be disclosed to you at the time of collection. Likarda will only use this information for the purposes for which it was collected. Likarda may also collect personal information from trusted third-party sources and engage third parties to collect personal information to assist us. We shall ensure that third parties we use are compliant with EU-US privacy regulations.
One of the most common methods of collecting personal information is during the online form submission or registration process, including where a website user is requesting some information, a courtesy newsletter, registration for an event, or responding to similar offers such as sample reports, white papers, or further product information.
In some instances, Likarda and the third parties we engage may automatically collect and aggregate data using cookies, weblogs, web beacons, and other similar applications. This information is used to better understand and improve the usability, performance, and effectiveness of our content delivery services and to help us tailor content or offers for you. Please read the “Cookies” section below for more information.
3. Purpose and Use of Personal Information
Likarda may use your personal information for operational, legal, administrative, and other legitimate purposes permitted by applicable law. Some of the ways we may use personal information include:
- Providing you with requested products or services.
- Providing you with information regarding similar products or events.
- Analyzing and monitoring extent of use.
- Providing customized product and service information.
- Allowing users to participate voluntarily in mailings or other events. Providing product service updates, information, and alerts.
- Sending communications, including for marketing or other customer satisfaction purposes.
- Order processing, and to provide transaction documents.
- To contact users for information verification purposes.
4. Right to Access, Correct and Delete Personal Information
We strive to make sure that our information about you is reliable, accurate, and up-to-date. While personal information is maintained by Likarda, you may access your personal information to the extent required by law to review, update, correct inaccuracies and, as the case may be, delete such personal information, pursuant to applicable regulations. Upon request made to the contact listed below, we will provide you with reasonable access to the personal information we collect about you. Because personal information—for example, your email address—is required to communicate with you, we retain personal information as long as your account is active. You will have the opportunity to correct, transfer, update, modify, or delete this information. You may also limit the use and disclosure of your information by either unsubscribing from marketing communications or contacting us at the address listed below under the section titled “Contact Information” or by emailing email@example.com. Please note that some information may remain in our records even after you request deletion of your information, to the extent permitted by the EU General Data Protection Regulation 2016/679. Additionally, there may be limits to the amount of information we can practically provide. For example, we may limit access to personal information where the burden or expense of providing access would be disproportionate to the risks to an individual’s privacy or where doing so would violate others’ rights.
5. Sharing Personal Information
Likarda may disclose personal information to its subsidiaries and affiliates.
There may be instances when Likarda may disclose your personal information without providing you with a choice in order to honor a request that you have made through the products or services; comply with the law or in response to a court order, government request, or other legal process; protect the interests, rights, safety, or property of Likarda or others; protect against fraud or for risk management purposes; or respond to adverse third parties (i.e., adverse parties and their counsel and other agents) in the context of litigation. In addition, if Likarda sells all or part of its business or makes a sale or transfer of assets or is otherwise involved in a merger or business transfer, you agree that Likarda may transfer your personal information to a third party as part of that transaction.
In all cases Likarda requires all unaffiliated third parties to treat personal information as confidential. Likarda will not provide personal information to third parties for their own marketing purposes without your consent.
If you participate in a discussion forum, chat room, or provide comments related to Likarda on a social media or other public platform, you should be aware that the information you provide there (i.e., your public profile) will be made broadly available to others, and could be used to contact you, send you unsolicited messages, or for purposes neither Likarda nor you have control over. Also, please recognize that social media forums and chat rooms not controlled by Likarda may have additional rules and conditions. Likarda is not responsible for the personal information or any other information you choose to submit on these forums that are not Likarda-controlled.
Likarda may offer you the ability to share personal information through a social networking site (e.g., Facebook, Twitter), using such site’s integrated tools (e.g., Facebook “Like” button, or Twitter “Tweet” button). The use of such integrated tools enables you to share personal information about yourself with other individuals or the public, depending on the settings that you have established with such social networking site. For more information about the purpose and scope of data collection and use in connection with such social networking site or a site’s integrated tools, please visit the privacy policies of the entities that provide these social networking sites. Likarda is not responsible for the personal information or any other information you choose to share through any social networking site.
6. Security of Personal Information
Likarda has physical, administrative, and technical safeguards in place to help protect the personal information Likarda collects. Likarda will take reasonable and appropriate steps to ensure safety of your personal information in compliance with applicable regulation.
7. Retention of Personal Information
Likarda will retain your personal information as needed to fulfill the purposes for which it was collected. We will retain and use your personal information as necessary to comply with our business requirements, legal obligations, resolve disputes, protect our assets, and enforce our agreements.
When visiting the Likarda website, our servers may query your computer to see if there are cookies previously set by Likarda. A cookie is a text file that is created when your browser visits a particular website, such as a Likarda website. Afterwards, every time you visit the Likarda website, your browser retrieves and sends this file to the Likarda website’s server. Cookies enhance the website user experience by:
- Helping Likarda authenticate you as a user when you log in to a secure area of the website;
- Storing information about your website user activities so you may easily pick up where you left off on the Likarda’s server’s pages;
- Storing your user preferences, which allows you to customize how information is presented through site layouts or themes; and
- Personalizing the manner in which Likarda responds to you via marketing communications.
Some web browsers and devices permit you to broadcast a preference that you not be “tracked” online. At this time, Likarda does not modify your experience based upon whether such a signal is broadcast.
9. Prospective Employee and Employee Information
If you submit an application for employment to or are currently an employee of Likarda, Likarda is authorized to collect the information in any form it obtains through your application for employment or continued employment with Likarda, and your submission of employee related documents, including but not limited to the personal information that you submit in connection with your employment or intended employment (collectively “Employee Information”). Examples of Employee Information collected in connection with your employment or application for employment includes but is not limited to your name, date of birth, government issued identification (passport, social security number, driver’s license number), banking information, marital status, benefit information, title, employment history, education, job qualifications, and other relevant employee personal data. We also collect some of this information about your dependents when you provide it to us when you enroll in health and other benefits or provide contact information. Employee Information does not include any information that is available to the general public and excludes information generally available on a business card.
In accordance with applicable law, Likarda may use Employee Information to evaluate applications for employment, manage work-related aspects of the employee-employer relationship (i.e., training, payroll, benefits, travel, reimbursement expenses, performance appraisals, succession planning, team member safety), investigate and respond to any claims related to your employment, and comply with applicable laws and regulations. Your Employee Information will not be used for marketing purposes by us or any third party, unless you specifically consent to such use.
Likarda shares your Employee Information with third parties who provide outsourced human resource functions to us. Those third parties are required to protect your Employee Information. Likarda may disclose your Employee Information if required or permitted to do so by law (such as when part of a governmental agency action or litigation), governmental or quasi-governmental requests, or a regulatory organization, or to relevant third parties such as site technicians, brokers, auditors, lawyers, or professional advisors. In the event that Likarda considers it necessary or where required by law to disclose Employee Information in certain situations where the health, safety, or wellbeing of a team member is at imminent risk, we may share your Employee Information with our outside lawyers, law enforcement or others who are legally authorized. As Likarda continues to develop our business, we may buy or sell assets. In the unlikely event that Likarda or substantially all of our assets are acquired, Employee Information may be one of the transferred assets.
Employee Information may be stored in hard copy or electronic format within your branch office or in the cloud in the United States or other countries where Likarda, its affiliates, agents, or contractors conduct business. Your Employee Information may be transferred into our human resources systems and used to manage your employment, may become part of your personnel file, and may be used for other work-related purposes. Your Employee Information will be kept for as long as is legally required.
10. EU General Data Protection Regulation
11. Other Contractual Relationships
12. Other Websites
13. Third-Party Service Providers
We may use third-party Service Providers to monitor and analyze the use of our websites.
Google Ads remarketing service is provided by Google, Inc. You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: https://www.google.com/settings/ads. Google also recommends installing the Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en.
Facebook remarketing service is provided by Facebook, Inc.
You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/164968693837950. To opt-out from Facebook’s interest-based ads follow these instructions from Facebook: https://www.facebook.com/help/568137493302217. Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA https://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada https://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe https://www.youronlinechoices.eu/, or opt-out using your mobile device settings. For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation.
14. Contact Information
1 Broadway, 14th Floor.
Cambridge, Massachusetts 02142 USA
If Likarda needs, or is required, to contact you concerning any event that involves information about you we may do so by email, telephone, or mail.
Rev August 4, 2022